Lost Cities and Emails: A Journey of (Re)discovery Read more: http://www.mediapost.com/publications/article/179806/lost-cities-and-emails-a-journey-of-rediscovery.html#ixzz22AQDjiHf

For instance, this sprawling city of pyramids and temples -- “The place where gods were born.” I've lived my whole life in North America, yet somehow had missed this wonder of the world. It is an astonishing (and somewhat horrifying) testament to the labors of man in service of belief. The Avenue of the Dead is not named for the generations of pre-Columbian laborers sacrificed to its construction, but it could be.

Yes, quite a find.

Of course, I didn't discover it. The Spanish conquistadors did, back in the early 16th century. And more than a century before Cortés, Teotihuacan was discovered by the Aztecs. And God knows who stumbled across its ruins over the previous five centuries since the civilization's collapse. The place dates to 100 BC. When the vendors of jade masks, silver jewelry, textiles and popsicles arrived is unclear -- but it was before me.

Anyway, the most popular archeological destination in Mexico is one of the two previously noted works of man I became acquainted with on a visit to Mexico City. The other, somewhat more modest in scope, was a 2011 campaign honoring the 15th anniversary of Hotmail.

Granted, Teotihuacan it isn't -- but it sure was a delight for me to run across it, however after the fact. That's because I am utterly absorbed in Relationship Era marketing, and this initiative from DoubleYou for Microsoft just warms a relationship evangelist’s heart.

"The client wanted to make a celebration," says Luis Gaitán, executive creative director at DoubleYou.

This was last fall, and there were two obvious obstacles. 1) Who among Mexico's 40 million Hotmail account holders would possibly care about the anniversary of an email service? Because, 2) As Gaitán informed Microsoft: “Guys, you’ve got to realize that Hotmail has become the biggest trash email box on the internet.”

Yeah, G-mail had relegated Hotmail to secondary status. The brief thus was to connect Hotmail somehow with Mexican culture and to establish an emotional connection, so that users could discover how much the service has improved.

To accomplish this, the agency then hit on the idea of 15th birthdays. In Mexico, quinceañera is a central rite of passage for girls on their 15th birthday -- the moment when they are deemed to become women. It's like a Bat Mitzvah, only with many more tortillas. So the idea emerged: what if Microsoft asked account holders to submit emails that documented, or triggered, critical changes in their lives?

What happened next was 8000 submissions of varying degrees of drama and poignancy.

“We had all kinds,” says Gaitán. There were a lot of stories about love. Others announced that they were pregnant. Job offers. University acceptances. One that especially brought a tear to my eye was a notice of approval on a car loan.

To a professor: “From your mouth I learned that to live is not just to be breathing.”

To an unrequited love interest: “If I could be your blood today, opt for the poison to take me to your heart.”

And from an immigrant in Detroit to those at home: grim news of a rapidly spreading cancer. He did not get back to Mexico alive.

If you believe, as I do, that the future of marketing resides not in promulgating brand image or slogans on the back of paid advertising, but rather in the cultivation of interests and values shared with the brand’s constituencies, what more could you ask for? This effort became a true celebration of what was deeply important to Hotmail and Hotmail users alike.

It wasn’t some self-aggrandizing and pointless brand anniversary, but a national archeological expedition, unearthing not ancient tombs and temples but the epistolary artifacts  of contemporary existence.  Never mind that many users reactivated dormant accounts  to participate, or that the emails were so resonant that a book compiling them immediately sold out.

What matters is that for one month last fall, the vaunted information superhighway became the Avenue of Life.

Read more: http://www.mediapost.com/publications/article/179806/lost-cities-and-emails-a-journey-of-rediscovery.html#ixzz22AQHPCBI

Inexpensive Nighties Nevertheless Nuts Transport Costs While you shop On the web

Have you ever discovered the cutest or sexiest lingerie at the killer selling price to discover shipping is additional or near the same amount because the item costs? Most; there are actually a lot of lingerie web pages on-line that lure individuals with fantastic prices and then tack it on by the end once you are prepared to look at. Not merely is this a significant disappointed, it can be also a big total waste of time.

So the significant real question is: Why do internet sites make it happen? Chances are you'll know the evident reason, to generate money, but everything you may well not notice is the fact that they really are a dropshipper. If not acquainted with what a lingerie dropshipper is, it's quite simply a web-site that doesn't carry inventory and utilizes a further company/warehouse to fulfill its orders. Inside a great world this may be a terrific deal for that company owner and never impact the lingerie recipient, however this isn't an ideal planet high are some big downsides when ordering coming from a corporation that dropships.

Outside the apparent five dollar dropship charge they tack on for the merchandise if you are about to check out out inside purchasing cart which hikes in the shipping astronomically, there are other explanations why shopping using a dropshipper is not a strategy for your client.

Difficulties You are able to Incur If Ordering From your Lingerie Dropshipper

The most frequent problem that shoppers come upon when ordering lingerie/cheap costumes for women coming from a web page that dropships is the fact they might be ordering a product or service which is truly rented out already. Even though some dropshippers possess a feed that comes within their shop, this is not constantly 100% reputable. Details are only as superior as what's put into it; the business nonetheless relies on yet another to meet orders. This is a significant trouble, specially when you have been counting around the lingerie for the exclusive event including a birthday, Romantic days celebration, Xmas and more.

The most irritating and expensive conditions clients run into happens when they've to return a lingerie solution. When ordering from your lingerie dropship firm, the web page you ordered from has to request an RMA quantity to send back the lingerie item. From then on, they contact the consumer, the purchaser sends the package back (typically at their unique cost) towards the warehouse exactly where it originated in. Most of the time refunds get put on the back burner and needs a whilst to system. In some cases the warehouse won't give a refund and support the order right up until an alternative comes in (for the occasions when the item was damaged). Looking forward to items to acquire back in store at a warehouse can be another lengthy wait much more occasions absolutely nothing. If ordering from your lingerie store that truly carries inventory, there is no need to fret about the middle guy and deal straight with all the supply.

An additional issue with returning or exchanging something would be the restocking fee. How else do you consider that the lingerie web page should be able to get that other item to you and nonetheless not drop in shipping expenses plus more? Dealing with a lingerie store that carries inventory in most cases never ever charge a restocking fee.

Total, it's always best to manage a lingerie web-site that is about for a long time, presents fantastic charges and fair shipping rates. You are going to receive greater customer satisfaction, speedier shipping and direct strategies to your concerns.

J. Tesoriero is surely an proprietor of Myriad Lingerie that is an online retail lingerie shop which carries inventory and provides a few of the most effective lingerie discounts you can find online. We provide attractive low cost lingerie having a flat price shipping power over $4.95 on all orders!

Personalise Inexpensive Tutus And Make Incredible Dancing Halloween costumes Regarding Youg Ballerinas

For example, a ribbon included with either the hem or even the belt of the tutu can completely change the feel of the costume which enable it to easily be chosen specifically to check the rest of the outfit. An ice blue ribbon is a good touch for a winter recital, whereas a pink or yellow ribbon may well be a better pick for warmer months. Nor should you add only one. Two complementary ribbons or ropes can be twined around each other prior to being added to the tutu for an even more upscale look without spending an upscale price. Sequins can also be sewn on for a bit of sparkle. Two tutus of different colors can be layered for any super full and funky bicolored look. A tutu can even be dyed fairly easily with the right dye, though that requires a slightly more adventurous spirit. For more whimsical costumes a large bow can be added or rosettes sewn on through the entire skirt. Sporty ballerinas can add denim leggings or headbands for the more outdoorsy feel. For your wannabe fairies in the crowd wings may be matched to the tutus easily as well as for special events there are plenty of tights, shirts, suspenders and headbands that will add the required holiday spirit for the outfit without adding anything at all to the cost of the first tutu. With a little extra effort fabric flowers, bugs and animals can easily be sewn on the top layer of the skirt for a specific theme.

A tutu is a good costume for a young ballet dancer. Young girl's love the enjoyment Princess feel and parents love that they are an affordable costume for junior ballerina. You shouldn't have to spend a fortune by using an elaborate tutu either. Simple modifications can change a plain tutu into a beautiful winter wonderland costume/Cheap Sexy Costumes, a spring recital outfit or perhaps about anything else. It is not difficult or harmful for even novice sewers to modify a tutu and the same tutu could be updated over and over again for assorted looks.

Likewise tails could be added and easily removed if the cat costume, for example, is needed. These are all cheap and reversible modifications and will ensure that young ballerinas never have to show up in the same costume twice. For a couple of dollars per modification the tutu will feel new for each recital, performance or special event. Rather than buying new costumes every time a new theme is needed it's easy and cheap simply to modify a basic tutu.

Low cost A few Great Outfit Don Pursuits

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